Dear Digital Business Owner, Home-based Solopreneur and everyone else in the digital trenches trying to build a successful online business:
In a way, I feel like I’m writing this to the younger version of ME who started in this business over two decades ago. That version of me was always looking for “an easy button.” It wasn’t that I was lazy. I wasn’t. My business just seemed to lack all the necessary elements my local competitors seemed to have.
Nice office? Didn’t have it.
Ad Budget? Didn’t have it.
Experience? Didn’t have it.
Sharp looking website? I didn’t have that either.
How do you get around, past or through all of that? On top of that, others in my industry really seemed to be crushing it. Meanwhile, I was bootstrapping my way forward, making “micro-steps” in terms of progress. What I didn’t realize at the time was that I was trying to build a business following the old, offline agency business model. That was a business model that required a significant overhead and a lot of moving parts to work properly.
I kept moving forward, though, until one day it hit me. What I was building was slowly sucking the life out of me. It felt like I was fighting for every single dollar I was making.
So, there I was. Building something (or at least trying to) that I was already growing to hate. Let me fill in a few blanks. My first “agency experience” occurred a decade earlier, way back in 1988. I was a young buck, entering the real world. What was that like? Busy, stressful, miserable, etc. For every project that came across my desk that I enjoyed, there were several others I totally hated. I’d sit in the agency’s parking lot every morning, waiting until the very last minute to punch in. At lunchtime, my girlfriend would visit me and we’d sit in my car together eating sandwiches. I squeezed every last second of freedom out of my lunch break before going back inside.
Most of the people who worked there were as unhappy as I was. The only thing was, they’d been in the industry for years already. I saw a future that I didn’t like.
So I quit.